Meta’s rolling out a brand new metric…
Inside Advertisements Supervisor, you might even see this alert:
Now you can add Common Purchases Conversion Worth that can assist you perceive the acquisition worth generated by your advert campaigns.
Right here’s what you have to know…
What It Is and The place to Discover It
Click on to customise columns, and also you’ll discover this metric inside the Efficiency part.
You may in any other case carry out a search by “worth.” You probably have it, it must be the primary outcome (in any other case, you don’t have it but).
It’s a easy however useful metric that’s calculated by dividing the full buy conversion worth by the variety of whole purchases. Meta says that “in some circumstances the place buy occasions can’t be counted instantly as a consequence of partial or lacking knowledge, statistical modeling could also be used to account for some occasions” in addition to for his or her values.
Till now, you may have created a customized metric to generate the identical outcome. This offers extra context to the Conversion Worth metric. Put it alongside Return on Advert Spend to get a greater sense of the revenue-based efficiency of your e-commerce advertisements.
