Do you need to scroll by an countless feed of soulless, AI-generated video content material?
Properly, then have I received excellent news for you. Following on from the success of its AI-powered “Vibes” video feed that it constructed into its Meta AI app, which solely shows AI-generated clips, Meta has introduced that it is now testing a standalone Vibes app, with the preliminary model now out there in Brazil and Mexico.
The standalone full-screen video app breaks out Vibes’ AI video feed from the opposite components of the Meta AI app, which largely relate to pairing Meta’s AI glasses to your system.
So, basically, it is like TikTok, however each clip is AI.
As per Meta (through Platformer):
“Following the robust early traction of vibes in Meta AI, we’re testing a standalone app to construct on that momentum. We’ve seen that customers are more and more leaning into the format to create, uncover and share AI generated video with mates. This standalone app gives a devoted house for that have, providing individuals a extra centered and immersive setting.”
As you may see in these examples, Meta has added a variety of modifying and customization choices to Vibes since its preliminary launch in September final 12 months, which it says has helped it acquire momentum.
Certainly, final week, as a part of its This fall earnings report, Meta reported that content material being generated through its Meta AI app tripled year-over-year in This fall 2025.
Although that final stat is slightly skewed, as a result of as famous, Meta solely launched the Vibes feed within the Meta AI app in September, which implies that individuals didn’t have a easy technique to generate video content material like this until This fall. So, I don’t know, it appears slightly deceptive to be like “utilization elevated quickly after we made it out there to customers,” however both manner, Meta is clearly pleased with the momentum of its AI-generated feed, which is why it’s now seeking to give it particular focus.
Although it does really feel slightly defeatist, and actually, slightly counter to the actual goals of social media, in facilitating human connection.
Generative AI instruments are fascinating, little doubt, as a technological achievement, and so they do present a way for individuals to discover concepts in all new methods, which, for some, might assist them carry partaking ideas to life.
But it surely’s additionally not human, and for essentially the most half, not unique, which does restrict the inventive capability on this respect.
By their nature, generative AI instruments are spinoff, regurgitating different content material that already exists, and for essentially the most half, it lacks that human contact, the soul, I suppose, that makes human-created content material actually compelling.
Although, actually, it primarily comes all the way down to the idea. You possibly can have all of the AI instruments that do all of the issues for you, but when your concept sucks, the tip result’s going to suck, regardless of how good it would look. That’s the place AI slop turns into an issue, as a result of most concepts usually are not good, and most of the people don’t have the capability to provide you with nice, partaking, inventive movies. However now they’ll produce content material at such scale, and simply preserve throwing their each idea on the wall, that a lot simply received’t stick, and can find yourself forming an enormous pile that each one of us must sift by.
Basically, I really feel like Meta’s method right here ought to be to encourage the usage of generative AI in alignment with human enter, versus placing extra give attention to producing purely AI-generated content material. A devoted AI content material feed looks like the alternative of the place we ought to be headed, by way of creating instruments that facilitate human interplay, however then once more, Meta’s additionally investing a whole bunch of billions into AI growth, so it is sensible that Zuck and Co. would need to be like “hey, try all of the cool issues that you are able to do with this.”
But it surely does really feel like non-creative engineers try to make creativity extra systematic, and due to this fact extra accessible to everybody. However creativity just isn’t rooted in uncooked logic, it’s the expression of the human soul, the interpretation of individuals’s lived expertise, which permits the reader or viewer to see and really feel issues from one other perspective.
True creativity is the closest we will get to experiencing the world in someone else’s thoughts. Can AI probably replicate that?
