A fast reminder to extra superior entrepreneurs who make the most of Meta’s Messaging API: Meta’s change to recurring notifications will come into impact on February tenth, which means that you just’ll not have the ability to ship follow-up messages in the identical means.
Meta introduced a change to its recurring messages setting final July, prompting builders to change to its revised follow-up communications as a substitute. The up to date strategy adjustments the permissions that companies should ship folks additional messages, to be able to cease companies from overdoing it, and filling folks’s inbox with promotions.
As per Meta: “Advertising messages (also called recurring notifications) lets companies ship promotional content material to opted-in customers through Messenger. This characteristic on Messenger API will go away on 10 February 2026.”
Meta says that advertising messages will now be additional restricted, whereas the “subscription_token” message sending cooldown will change from permitting one ship per subscriber each 24 hours to at least one ship each 48 hours.
That is all extra technical, back-end updates, solely related to those that have complicated follow-up messaging flows that hyperlink into Meta’s techniques. But when that’s what you are promoting, then it’s essential be certain that you’re compliant with the brand new API replace this week.
“Companions worldwide can combine with the brand new Advertising Messages API for Messenger. Companions and end-clients ought to migrate to the brand new Advertising Messages API for Messenger in 2025.”
Meta’s modified its strategy to recurring advertising messages a number of instances, because it seems to be to take care of the suitable stability between maximizing buyer connection, and spamming the crap out of individuals.
And that stability is relative. What’s nice for some folks might be completely different for others, and whereas customers can at all times unsubscribe and restrict such, having in-built parameters ensures that Meta maintains some management over messaging quantity, and the speed of selling promotions in DMs.
And with Click on-to-Message advertisements on the rise, that is changing into an even bigger consideration, and types look to align with the shift in how folks talk.
You’ll be able to study extra about Meta’s messaging API adjustments right here.
