Do you need to scroll by an infinite feed of soulless, AI-generated video content material?
Nicely, then have I received excellent news for you. Following on from the success of its AI-powered “Vibes” video feed that it constructed into its Meta AI app, which solely shows AI-generated clips, Meta has introduced that it’s going to quickly launch a standalone Vibes app.
The standalone full-screen video app will separate Vibes’ AI video feed from the opposite parts of the Meta AI app, which largely relate to pairing Meta’s AI glasses to your system.
So, basically, it’ll be like TikTok, however each clip will probably be AI.
As per Meta (by way of Platformer):
“Following the robust early traction of vibes in Meta AI, we’re testing a standalone app to construct on that momentum. We’ve seen that customers are more and more leaning into the format to create, uncover and share AI generated video with buddies. This standalone app offers a devoted residence for that have, providing individuals a extra targeted and immersive atmosphere.”
As you possibly can see in these examples, Meta has added a spread of modifying and customization choices to Vibes since its preliminary launch in September final 12 months, which it says has helped it achieve momentum.
Certainly, final week, as a part of its This fall earnings report, Meta reported that content material being generated by way of its Meta AI app tripled year-over-year in This fall 2025.
Although that final stat is a bit skewed, as a result of as famous, Meta solely launched the Vibes feed within the Meta AI app in September, which signifies that individuals didn’t have a easy strategy to generate video content material like this until This fall. So, I don’t know, it appears a bit deceptive to be like “utilization elevated quickly after we made it out there to customers,” however both approach, Meta is clearly pleased with the momentum of its AI-generated feed, which is why it’s now trying to give it particular focus.
Although it does really feel a bit defeatist, and actually, a bit counter to the true goals of social media, in facilitating human connection.
Generative AI instruments are fascinating, little doubt, as a technological achievement, and so they do present a way for individuals to discover concepts in all new methods, which, for some, may assist them carry participating ideas to life.
Nevertheless it’s additionally not human, and for essentially the most half, not authentic, which does restrict the inventive capability on this respect.
By their nature, generative AI instruments are spinoff, regurgitating different content material that already exists, and for essentially the most half, it lacks that human contact, the soul, I suppose, that makes human-created content material really compelling.
Although, actually, it primarily comes right down to the idea. You possibly can have all of the AI instruments that do all of the issues for you, but when your concept sucks, the top result’s going to suck, regardless of how good it would look. That’s the place AI slop turns into an issue, as a result of most concepts should not good, and most of the people don’t have the capability to provide you with nice, participating, inventive movies. However now they’ll produce content material at such scale, and simply hold throwing their each idea on the wall, that a lot simply gained’t stick, and can find yourself forming an enormous pile that every one of us must sift by.
Basically, I really feel like Meta’s strategy right here must be to encourage using generative AI in alignment with human enter, versus placing extra deal with producing purely AI-generated content material. A devoted AI content material feed looks like the other of the place we must be headed, when it comes to creating instruments that facilitate human interplay, however then once more, Meta’s additionally investing a whole lot of billions into AI growth, so it is sensible that Zuck and Co. would need to be like “hey, take a look at all of the cool issues that you are able to do with this.”
Nevertheless it does really feel like non-creative engineers are attempting to make creativity extra systematic, and subsequently extra accessible to everybody. However creativity isn’t rooted in uncooked logic, it’s the expression of the human soul, the interpretation of individuals’s lived expertise, which allows the reader or viewer to see and really feel issues from one other perspective.
True creativity is the closest we will get to experiencing the world in any person else’s thoughts. Can AI presumably replicate that?
