I would like Meta to do that…
Meta’s conversion reporting is much too generic, and it doesn’t must be this fashion. Due to that, it’s the supply of countless confusion and misinterpretation.
What if Meta offered a separate log of attributed conversions? Not all occasions like Occasions Supervisor, however a transparent and simplified log of the outcomes which might be attributed to your advertisements.
The Questions it May Reply
It might assist if this log may assist us reply questions like…
1. What had been the date and time of every conversion?
2. What web page of your web site did the conversion occur on?
3. What product was it?
4. Which advert received credit score, and was it through a view or click on?
5. When did that click on or view occur?
6. If it was a click on, what particular form of click on was it (hyperlink, media, different)?
No Extra Digging
Proper now, Advertisements Supervisor reporting is so generic that it’s simple to query its validity on conversion reporting. You’ll be able to dig to search out or infer a few of this data now, however not in a single detailed log.
However Meta has all of this data that would clearly paint an image. So long as it doesn’t violate consumer privateness, after all, nevertheless it ought to all be nameless knowledge.
What do you assume?
The put up Meta Wants a Detailed Log of Attributed Conversions appeared first on Jon Loomer Digital.
