Meta’s launched a heap of advert ideas forward of the vacation push, which discover its evolving Benefit+ campaigns, Reels adverts, working with creators, AI artistic, and extra.
Meta’s revealed a brand new vary of guides and ideas as a part of its Company Companions Summit, which it held final week. It’s now made the entire classes and guides out there on-line, and there’s a heap to get by, together with this useful information on Reels adverts.
Meta’s 19-page Reels adverts information covers off on all the important thing concerns, and contains sensible ideas for maximizing Reels advert efficiency. You possibly can obtain the total information right here, however on this submit, we’ll have a look at a number of the key notes.
First off, the information seems at Reels utilization and engagement, underlining why it must be an advert consideration:
Half of all time spent on IG is now spent watching Reels, which means that if you wish to maximize your promotional affect, you need to most likely be there too.
The information additionally contains a number of the typical Reels ideas, that are pretty generic:
Like, little doubt the following pointers are right, however saying “make it entertaining” is far simpler stated than finished.
However the information does additionally embody some extra sensible notes:
There are additionally ideas for Reels advert manufacturing, and find out how to incorporate Reels into your artistic pipeline.
In addition to guides on how precisely to activate Reels adverts in your marketing campaign setup:
It’s a useful overview, with a variety of sensible notes to assist enhance your Reels adverts method.
And as famous, this is only one of a number of new assets Meta has made out there after its Company Summit, with a variety of different explainers and insights out there right here.
