Meta’s rolling out a brand new strategy to promote inside Reels, its quickest rising content material format, with Reels overlay adverts now being made accessible to chose advertisers.
As you’ll be able to see in these examples, Reels overlay adverts will seem on display screen with a big CTA immediate, and might be both single picture or carousel promotions.
Meta first previewed the format at NewFronts again in Might.
As per Meta:
“Fb overlay and post-loop adverts on Reels might be banners on Reels movies, or video adverts in between Reels movies.”
So you’ll be able to both have the advert develop on the second play by way of of the Reel, or have them proven between clips, as direct promotions.
It may very well be a great way to faucet into the recognition of Reels, and get your model in entrance of this captive viewers, with participating promotions that seize consideration in stream.
And with Reels now driving a cumulative 200 billion views per day throughout Fb and IG, it’s price contemplating the place consideration is shifting on Fb, and the way you would possibly be capable of higher body your gives to align with such.
Certainly, just about all of the utilization development on Fb of late has come by way of Reels engagement, with Meta’s algorithmically beneficial stream of Reels clips serving to to maintain extra customers in app for longer, and drive extra engagement.
On this sense, Fb is changing into extra of an leisure platform than a social community, grabbing consideration by way of its ever-expanding vary of video uploads, versus person feedback and social engagement.
Which, once more, may re-frame your Fb advertising strategy.
The brand new Reels overlay adverts are being rolled out to extra advertisers over time, so it’s possible you’ll not have them but, however they’re coming.
You possibly can publish adverts on Reels on the Advert set stage in Meta Advertisements Supervisor, by choosing Reels placements (or Benefit+). Extra information right here.
