Meta’s Q2 earnings are out, and there are a few sections which can be most related to advertisers…
Common Worth Per Advert
The typical worth per advert is up 10% worldwide yr over yr.
You might recall that advert prices had been dropping in 2022 and 23, however that pattern has reversed. Issues had been fairly flat in This fall final yr earlier than being up 6% yr over yr in Q1.
We see comparable developments within the US and Canada.
In the meantime, Europe’s advert value will increase have been extra pronounced.
Common worth per advert is lastly up yr over yr in Asia-Pacific (4%) — it was down 22% a yr in the past.
The prices proceed to climb in the remainder of the world, the place it’s now up 24% versus a yr in the past.
Advert Impressions Delivered
These will increase coincide with a flattening of advert impressions, which had been additionally up 10% yr over yr worldwide.
Pushed largely by new placements and Reels, advert impressions had been manner up in 2023. However these will increase have dropped each quarter since.
These developments look a lot the identical within the US and Canada and in Europe.
Advert Income
All of that is taking place whereas Meta’s advert income is up over 21% yr over yr. Regardless of a number of forces which have disrupted promoting the previous few years, Meta’s advert enterprise continues to thrive.
Have you ever seen a rise in CPMs or total advert prices?
