Meta had their 2024 Q3 earnings name final week and mentioned a number of matters that affect advertisers.
Listed here are my major takeaways…
4 Takeaways
1. Advert income is up 18.5 % in comparison with the third quarter final 12 months.
That is pushed primarily by $17 Billion in advert income within the US and Canada.
Meta continues to revenue from promoting, which implies that advertisers proceed to spend cash. Advert development isn’t slowing.
What are advertisers seeing?
2. For the fourth consecutive quarter, the common value per advert is up 12 months over 12 months.
Advert costs have been up 11 % in comparison with the third quarter a 12 months in the past.
There was a time when the common value per advert was dropping quarter after quarter, probably pushed by a rise in impressions from video and Reels.
Many elements will affect prices, however that is now a pattern.
3. That is whereas advert impression development continues to sluggish, rising solely 7 % in comparison with a 12 months in the past.
Advert prices are outpacing impression development.
It’s essential to notice that advert impressions aren’t dropping. As an alternative, the speed at which impressions improve 12 months over 12 months is slowing. This may be not less than partially attributed to the truth that the atmosphere that led to a rise in impressions and drop in advert prices a 12 months in the past (primarily pushed by video) is not new.
4. Threads is as much as 275 Million month-to-month customers with 1 million new customers added daily.
Even so, Meta doesn’t count on Threads to be a significant driver of income in 2025.
That seems to be chilly water on the rumors that adverts have been on the best way to the app. All alongside, Mark Zuckerberg has maintained a 1 Billion person milestone for monetization.
Not essentially nice information for advertisers for the reason that added placement will certainly improve stock and decrease prices.
