The Messaging Occasions API goes away.
What does it imply? What must you do? Let’s examine…
The Announcement
In Meta’s newest Graph and Advertising API announcement, there was the next below deprecations.
Yow will discover the announcement right here.
In it, Meta says that the Messaging Occasions API will probably be deprecated in September 2025. In case you are passing conversion occasions to Meta from Messenger conversations, this is applicable to you.
Offline Occasions
That is in step with what we’re additionally seeing with the Offline Occasions API, which is anticipated to be deprecated in Might of 2025.
The principle takeaway right here is that you just’ll nonetheless be capable to ship Messaging and Offline occasions. However as an alternative of getting three completely different APIs, we’ll have to ship all occasions by way of the principle Conversions API.
It makes a number of sense. However should you’re utilizing these secondary APIs, you’ll have to make adjustments sooner slightly than later. In any other case, there’ll come a day when your occasions cease sending.
Are you passing occasions utilizing the Messaging Occasions API?
