Should you can, you need to maximize worth…
When utilizing the Gross sales goal with Web site conversion location the place Buy is the conversion occasion, the default efficiency purpose is to maximize the variety of conversions.
However should you’re eligible, you could wish to take into account a distinct strategy.
Maximizing Quantity vs. Worth
When maximizing the variety of conversions, Meta solely cares about one factor: Getting you as many conversions as doable inside your price range.
That’s not essentially a nasty factor. However a greater choice could also be to maximise worth. Meta might be centered on greater worth purchases and Return on Advert Spend.
Meta recommends this, however not everybody qualifies.
Eligibility Necessities
First, you should observe buy occasions with no less than two distinct values in the course of the previous seven days. Should you solely have one value level, maximize worth gained’t assist you.
The harder threshold is that you just additionally must have generated no less than 30 attributed optimized click-through purchases with values over 7 days. It’s not solely that you just’ve had 30 conversions in your pixel in the course of the previous week. They have to be attributed and click on via.
Ought to You Use It?
Should you can, maximizing worth is commonly price it. Particularly should you’re not getting the ROAS that you really want and also you qualify for this strategy. Simply know that your Value Per Conversion could go up as you’ll probably get a decrease quantity of conversions.
Maximizing quantity additionally provides you the choice of utilizing the ROAS Objective bid technique.
