Seeking to get a greater understanding of your social media efficiency information, and the way your model matches as much as the competitors?
This may assist.
The group from Emplifi have launched their newest Social Media Benchmarks report, for which they analyzed over 200,000 branded social media profiles, with a purpose to glean perception into common follower development, submit engagement, greatest performing submit sorts, and extra.
You’ll be able to obtain the complete Emplifi Social Media Benchmarks report for 2026 right here, however on this submit, we’ll take a look at a few of the key notes.
First, when it comes to viewers development, Emplifi’s information exhibits that manufacturers noticed the most important development on TikTok, the place median model follower counts rose by greater than 200% year-over-year in 2025.
The info displays the rising reputation of TikTok and its position as a key cultural power. TikTok additionally drove excessive engagement per submit, additional emphasizing the app’s potential.
TikTok is entertainment-focused, so entrepreneurs do want an method that aligns with the platform’s utilization and engagement. However Emplifi’s information exhibits that TikTok does maintain important attain potential for manufacturers with the precise method.
The report additionally appears at Instagram efficiency over time, and the way natural attain is drying up for all submit sorts on the platform.
Which is able to come as little shock to entrepreneurs utilizing IG, although Emplifi additionally notes that each Fb and Instagram “proceed to anchor general viewers scale for manufacturers.”
As per Emplifi: “Instagram exhibits regular, mid-single-digit median follower development, whereas Fb stays largely flat, reinforcing each platforms’ roles as dependable attain drivers reasonably than main development accelerators.”
Manufacturers on LinkedIn noticed sturdy, focused development, “with double-digit median follower good points aligned to skilled, employer branding,” whereas on X (previously Twitter) model profiles noticed flat to barely detrimental median follower development.
That’s to not say that any of those platforms is particularly higher than one other, because it all depends upon model positioning and target market engagement.
The report additionally appears at efficiency by submit sort on Instagram, with carousel posts and reels main the way in which for manufacturers.
On Fb, dwell video noticed essentially the most attain, adopted by hyperlink posts.
Whereas on X, GIFs do nicely, adopted by primary textual content updates.
Most notable on this final chart is that hyperlinks on X are doing very badly, as X appears to restrict the attain of exterior connections with a purpose to maintain individuals in its personal app. It’s additionally considerably stunning to see hyperlink posts outdoing Reels on Fb, however that is measuring posts from model profiles solely, and I think that Reels posted by individuals can be outperforming all different replace sorts.
When it comes to technique, the report means that TikTok is clearly value a glance, and types that get it proper are clearly producing sturdy outcomes. It may very well be value testing its High Adverts and Key phrase Insights instruments to get an understanding of what manufacturers in every business are doing nicely within the app, and the way which may relate to promotional efforts.
Fb and IG stay foundational platforms that every one manufacturers ought to have a presence on, and efficiency traits can assist information advertising and marketing and engagement approaches. In the meantime, X is seemingly turning into extra area of interest, however should still be definitely worth the effort and time, relying on viewers alignment.
The total Emplifi 2026 Social Media Benchmarks report is accessible right here (with e-mail sign-up).
