LinkedIn has offered some recommendation on the best way to take advantage of its new, full-screen, vertical video feed, which is basically its effort to lean into the TikTok content material pattern, by way of short-form clips that seize consideration.
Which I do have questions on in a LinkedIn context. However LinkedIn not too long ago reported that “immersive video views” elevated 6x quarter-over-quarter, whereas complete video viewership within the app is up 36% year-over-year.
So video is successful within the app. And because it tries to draw extra youthful customers, it is sensible that it also needs to experiment with a TikTok-like feed. I’m simply undecided that LinkedIn has the content material to again it up.
Regardless, LinkedIn’s recommendation for reaching customers by way of this feed are included within the overview under (by way of social media skilled Matt Navarra).
Key notes:
- Movies beneath 2 minutes lengthy, however longer than 15 seconds, carry out finest
- Embody a related description along with your video
- Look to immediate sharing and/or feedback to maximise engagement
