Video is the place it’s at on LinkedIn, with video watch time within the app rising 36% year-over-year, whereas video posts are additionally now shared 20x greater than another content material sort.
Should you’re critical about maximizing your LinkedIn efficiency, video must be part of your technique, and this week, LinkedIn has shared some new tips about the right way to benefit from video posts, with a spread of utilization stats, measurement pointers and case examine examples.
You possibly can obtain LinkedIn’s 17-page “B2B Marketer’s Information: Tips on how to Construct Your Model with Video” for your self right here (through electronic mail sign-up), however on this submit, we’ll check out a number of the key notes.
First off, LinkedIn outlines the rising alternative for video content material within the app:
As you possibly can see, LinkedIn has lined off on the utilization notes that I referred to within the intro above, whereas short-form video can also be on the rise, and LinkedIn video adverts are seeing a heap extra engagement.
And for B2B entrepreneurs particularly, LinkedIn has much more engagement stats:
So once more, it’s fairly clear why you ought to be trying to embody video content material in your LinkedIn method, based mostly on pure engagement knowledge alone.
So how will you go about making finest use of video within the app?
LinkedIn has shared a spread of notes and tips on the “how” side:
LinkedIn’s eager to encourage genuine, informative video content material, which will be simply captured in your telephone, and uploaded to the app. LinkedIn says that this sort of content material performs nicely as a result of it stops customers as they scroll, and gives a human perspective on knowledgeable matter. That may be a priceless connector that helps you construct curiosity and belief through its video choices.
LinkedIn has additionally included overviews of its numerous video adverts choices (and when you must use them), in addition to case research, and an inventory of third-party platforms via which you’ll be able to create and add video to the app.
Price noting too that LinkedIn not too long ago introduced a brand new integration with CapCut for this objective, which may allow you to create extra standout, participating video promotions.
However once more, LinkedIn can also be preaching authenticity, with uncooked, actual video uploads, which it says are resonating, notably with youthful customers.
Some key notes, which may contribute to your LinkedIn video technique.
You possibly can obtain LinkedIn’s “B2B Marketer’s Information: Tips on how to Construct Your Model with Video” right here.
