Trying to publish video to LinkedIn, and faucet into rising video engagement within the app?
You most likely needs to be. LinkedIn lately reported that video watch time rose 36% year-over-year in 2024, whereas video content material additionally generates 1.4x extra engagement than different codecs.
Brief-form video creation is rising at twice the speed of different publish codecs, and with LinkedIn’s immersive video feed serving to to drive compulsive viewing, it might be one other means to broaden your messaging within the app.
And if you’re trying to get extra out of your video content material within the app, then these new notes and suggestions from LinkedIn ought to assist.
LinkedIn lately shared a full overview of video specs within the app, in addition to a information to video protected zones to keep away from having your content material obscured by UI buttons in-stream.
For reference:
- Most file measurement: 5 GB
- Minimal file measurement: 75 KB
- Most video length: quarter-hour
- Minimal video length: 3 seconds when importing from desktop and a pair of seconds when importing from the LinkedIn cellular app.
- Decision vary: 256×144 to 4096×2304
Side ratio: 1:2.4 – 2.4:1 - Body charges: 10fps – 60 fps
- Bit charges: 192 Kbps – 30 Mbps
LinkedIn additionally notes that it’s not presently doable to instantly add or publish movies to the immersive video feed.
“The immersive video feed options content material primarily based on the standard and relevance of present movies on LinkedIn.”
So you’ll be able to’t truly publish direct to that stream, like you’ll be able to on different apps, however posting movies that align with the above specs will assist to make sure maximize publicity potential to your clips.
It might be a beneficial addition to your LinkedIn content material strategy, and an necessary method to attain an even bigger viewers within the app.
You may try LinkedIn’s full video specs right here, whereas it additionally lately launched a new mini-site of posting suggestions.
