In the event you’re not posting video on LinkedIn, you’re doubtless lacking out on a major alternative.
Certainly, LinkedIn lately reported that video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different submit codecs, whereas video posts are shared 20x greater than some other content material kind.
Yeah, these are some fairly compelling stats, and if you wish to maximize your video efforts within the app, LinkedIn has revealed a brand new information that can assist you with simply that.
LinkedIn’s 11-page “Artwork and Science of Video Storytelling” report relies on evaluation of over 13,000 B2B video adverts, with the intention to determine the important thing inventive components that constantly result in larger engagement.
As per LinkedIn:
“What we discovered was the perfect performing movies didn’t essentially have probably the most spectacular manufacturing budgets, however they had been probably the most creatively intentional, emotionally grounded, and culturally in tune.”
The report features a heap of stats on LinkedIn video engagement, together with general interplay, and the challenges dealing with creators:
The information highlights 5 key ideas that drive LinkedIn video engagement, and needs to be factored into your planning:
The report breaks down every of those components intimately, explaining the important thing components behind every:
Every contains extra stats on video engagement, in addition to hyperlinks to related case research and additional data about LinkedIn’s video choices:
There’s a heap to absorb right here, and if you’re fascinated with posting video on LinkedIn as a part of your content material technique, it’s undoubtedly price downloading the report, and studying via the varied concerns.
And whereas the principle focus is on adverts, the identical ideas apply to natural video posts, with relative engagement throughout each set to observe related ideas in viewership.
Positively price contemplating on your broader content material technique.
You may obtain LinkedIn’s “Artwork and Science of Video Storytelling” report right here.
