LinkedIn has revealed a brand new report on the state of SMBs, which appears at enterprise progress alternatives, challenges in rising enterprise measurement, data sourcing, and extra.
And there are some beneficial insights in right here for entrepreneurs seeking to attain smaller companies, with a variety of notes on the place SMB managers are searching for data, and what’s influencing their choices.
The report is predicated on a survey of 4,287 staff of companies with 400 staff or fewer. Which might be pushing the edge of an “SMB”, besides, the insights present some beneficial notes on key components, and a key viewers for LinkedIn.
As per the report:
“SMBs are one in all LinkedIn’s quickest rising and most engaged viewers, with 150 million lively on the platform at this time. In actual fact, SMBs’ engagement with content material on LinkedIn has grown 25X within the final two years.”
As famous, the report appears at key challenges for SMB managers, and the place they’re focusing their efforts.
It additionally appears on the particular areas of their enterprise the place they’re seeking to spend to maximise effectivity:
So if you happen to had been searching for out new alternatives, the ten worker threshold is a key progress level, which might current potential to your choices.
The report additionally appears at the place SMBs supply related data:
Whereas there’s additionally an fascinating overview of how SMBs view social media, by way of worth for his or her enterprise:
There’s a heap extra perception like this within the full report, with extra in-depth breakdowns of how SMBs depend on totally different sources for data and product sourcing, which might assist to information your outreach methods to maximise alternatives.
You possibly can obtain LinkedIn’s full, 42-page “Meet the SMB” report (created in partnership with Intent) right here, with electronic mail enroll, and if you’re seeking to attain potential small to medium enterprise prospects, it’s a must-read.
