Have you ever thought of the potential of reside video occasions on LinkedIn?
It may very well be price a thought. General video watch time on LinkedIn elevated by 36% in 2024, whereas live video occasions within the app elevated by 15.3% in This autumn alone.
The traits level to this being a format that would assist to spice up your attain and engagement. And this week, LinkedIn has supplied a new overview of easy methods to run your LinkedIn reside video occasions through Zoom, linking your Zoom video direct by to the LinkedIn app.
As detailed on this video, you may feed your Zoom reside video by to your LinkedIn reside occasion by getting into the related stream key out of your Zoom data.
You’ll have the ability to enter the stream particulars as much as an hour earlier than your scheduled occasion, however LinkedIn recommends creating your stream URL and stream key no ahead of 10 minutes earlier than you go reside.
LinkedIn additionally advises that it’s best to mute your LinkedIn stream display, as a way to use the microphone and speaker from Zoom.
You’ll then have the ability to share your LinkedIn reside occasion in your firm web page, with the replay made obtainable in your LinkedIn occasion web page shortly after ending the stream.
To be clear, the performance to stream through Zoom in itself will not be new, as LinkedIn has enabled this connection for a while, but it surely’s now supplied extra data on greatest practices and processes to facilitate your Zoom/LinkedIn occasion.
It’s a helpful overview of the method, which might make it simpler so that you can arrange your personal LinkedIn reside challenge. Or possibly you run an inside assembly that may very well be suited to a LinkedIn occasion for a wider viewers. There’s a spread of how during which this may very well be used, and with extra companies set as much as facilitate Zoom conferences, the capability to feed that by to LinkedIn is price consideration.
As a way to create a LinkedIn occasion, members and pages have to have 150 followers/connections, and a historical past of abiding by LinkedIn’s insurance policies. Your account or firm web page should even be greater than 30 days previous to qualify.
If you happen to meet all of those provisos, and you’ve got a set-up suited to streaming, it may very well be one other aspect to bear in mind.
