LinkedIn has offered some recommendation on how you can benefit from its new, full-screen, vertical video feed, which is actually its effort to lean into the TikTok content material pattern, by way of short-form clips that seize consideration.
Which I do have questions on in a LinkedIn context. However LinkedIn just lately reported that “immersive video views” elevated 6x quarter-over-quarter, whereas whole video viewership within the app is up 36% year-over-year.
So video is profitable within the app. And because it tries to draw extra youthful customers, it is sensible that it must also experiment with a TikTok-like feed. I’m simply unsure that LinkedIn has the content material to again it up.
Regardless, LinkedIn’s recommendation for reaching customers by way of this feed are included within the overview under (by way of social media professional Matt Navarra).
Key notes:
- Movies below 2 minutes lengthy, however longer than 15 seconds, carry out greatest
- Embody a related description together with your video
- Look to immediate sharing and/or feedback to maximise engagement
