Whereas LinkedIn is placing extra emphasis on video, and particularly, its TikTok-like immersive video feed, the platform has additionally seen an increase in reside occasions being broadcast within the app.
Certainly, LinkedIn says that LinkedIn Dwell Video occasions elevated by 15.3% all through 2024, and this factor has actual potential to turn out to be a big a part of the broader LinkedIn expertise, extra so, I’d argue, than making an attempt to align with TikTok developments in knowledgeable setting.
As a result of LinkedIn customers come to the app for skilled insights and experience, and broadcasting reside business occasions has extra capability to offer such than minute-long clips.
As such, it might be price tapping into this pattern, and broadcasting your individual occasions within the app. And if that’s one thing that you just’re contemplating, then this information to LinkedIn’s Dwell Occasion Adverts will assist.
LinkedIn has shared a three-stage technique for advertising reside occasions within the app.
Some good notes. You’ll be able to take a look at LinkedIn’s full reside occasion advertising ideas right here.
