Whereas LinkedIn is placing extra emphasis on video, and specifically, its TikTok-like immersive video feed, the platform has additionally seen an increase in reside occasions being broadcast within the app.
Certainly, LinkedIn says that LinkedIn Reside Video occasions elevated by 15.3% all through 2024, and this factor has actual potential to change into a major a part of the broader LinkedIn expertise, extra so, I’d argue, than attempting to align with TikTok developments in knowledgeable setting.
As a result of LinkedIn customers come to the app for skilled insights and experience, and broadcasting reside trade occasions has extra capability to supply such than minute-long clips.
As such, it could possibly be value tapping into this development, and broadcasting your personal occasions within the app. And if that’s one thing that you simply’re contemplating, then this information to LinkedIn’s Reside Occasion Adverts will assist.
LinkedIn has shared a three-stage technique for advertising and marketing reside occasions within the app.
Some good notes. You’ll be able to take a look at LinkedIn’s full reside occasion advertising and marketing suggestions right here.
