LinkedIn has launched a brand new set of Member Publish Analytics APIs, which is able to allow third get together social media administration platforms to combine extra LinkedIn put up efficiency knowledge, so as to make it simpler to handle your LinkedIn technique.
So now, you’ll have the ability to entry extra data in your LinkedIn content material, together with video efficiency, and evaluate that to different platforms all in-stream.
As defined by LinkedIn:
“As of at the moment, we’re launching plenty of new Member Analytics APIs. They’ll assist you to monitor your LinkedIn profile and put up analytics throughout the dashboards of your favourite third-party social media administration instruments. Issues like follower insights, put up efficiency numbers, and video analytics.”
Video analytics is the large one, with video content material on the rise within the app. Total video watch time on LinkedIn rose 36% year-over-year in 2024, whereas movies are 20x extra prone to be shared within the app. Video content material additionally generates 1.4x extra engagement than different put up sorts.
Having extra video efficiency knowledge obtainable will make it simpler to handle your content material streams, and be certain that you’re maximizing your creation efforts.
To be clear, LinkedIn Firm Pages have had entry to expanded knowledge insights by way of its Advertising and marketing APIs for a while, however now, particular person person accounts may even have the ability to entry extra in-depth efficiency knowledge in exterior apps.
So it’s centered on particular person creators, and bettering your private efficiency, versus firm methods.
LinkedIn additionally added further metrics for customers again in Might, together with profile viewers from a put up, followers gained from a put up, and Premium customized button clicks.
Together, these new insights will present extra methods for customers to construct their LinkedIn technique, and align with key engagement tendencies and shifts to maximise their presence.
LinkedIn says that the brand new knowledge factors will probably be accessible in all the main social media administration platforms, together with Hootsuite, Buffer, Sprinklr, Metricool, Oktopost, Zoho, mLabs, SocialPilot, Later, Publer, and Vista Social.
