It’s official. No extra detailed concentrating on exclusions…
The “Bug”
Again in Might, some advertisers noticed an alert indicating that detailed concentrating on exclusions can be eliminated on June twenty eighth.
Meta denied it and mentioned that the alert was a bug and despatched in error. They claimed there have been no quick adjustments deliberate for detailed concentrating on exclusions.
The entire thing felt oddly particular and suspicious. Why would the alert seem? Was the “error” merely that this was introduced prematurely?
It’s Official
Properly, now it’s official. From Meta:
“Starting July 29, 2024, we’re eradicating the power to make use of detailed concentrating on exclusions.”
So, the one error of the preliminary alert is that it recommended this phaseout would start on June twenty eighth.
If you’re at the moment using detailed concentrating on exclusions, Meta says that current promoting will likely be unaffected till January 31 of 2025. You’ll obtain warnings up till then, and such advert units will then cease delivering.
You will be unable to edit or duplicate current campaigns with exclusions, and also you received’t be capable of create new advert units with detailed concentrating on exclusions.
Do You Nonetheless Have This?
Whereas this course of started on July twenty ninth, Meta initiatives that it might take as much as two months for it to finish. It’s attainable you can nonetheless exclude detailed concentrating on (I can).
Knock your self out if that’s one thing you need to do.
Take into account that that is solely related to unique audiences. There has by no means been a option to exclude detailed concentrating on when utilizing Benefit+ Viewers.
I’ll share my ideas on this variation in a separate video.
