Right here’s a fast, however essential be aware from Instagram chief Adam Mosseri:
As per the above clip, Mosseri clarifies that together with your individual model’s brand won’t affect the attain of your Reels on Instagram.
To cite Mosseri straight:
“When you watermark a Reel with your individual brand, will that have an effect on its attain? The reply isn’t any, that’s truly good to go. What we attempt to do just isn’t suggest Reels with logos from different apps, but when it’s your individual brand, don’t fear about it.”
Again in 2021, Instagram applied a discovery penalty for Reels that embrace the TikTok brand on them, with the intention to disincentivize customers re-posting content material between the 2 apps. Re-posting TikToks as Reels, even with a watermark, will nonetheless get proven to your followers in the identical method, however their broader attain is restricted, in order that they gained’t present up in Discover or inside suggestions
The precise recommendation on the time was that customers mustn’t put up content material “that’s visibly recycled from different apps.”
Since then, YouTube has added Shorts, its personal variation of short-form content material, and that, seemingly, would even be lined below IG’s “logos from different apps” proviso right here.
However together with your individual model brand in your clips is ok, and gained’t end in a attain penalty.
In some methods, it appears a bit petty for Meta to limit the attain of re-posts from rivals, however then once more, they do the identical, with the intention to spotlight authentic content material (ideally) significantly throughout the invention components of their apps.
So, to make clear, don’t re-post TikToks to Reels with the TikTok brand if you happen to’re trying to attain a broader viewers. However if you wish to create a Reel that features your individual branding, that’s not an issue.
A related clarification for Reels creators.
