Hey, bear in mind how Instagram advised everybody that you simply shouldn’t publish Reels longer than 90 seconds, as they don’t carry out as properly, then introduced, a month later, that you would now publish Reels as much as 3 minutes lengthy?
Complicated, huh? Effectively now, Instagram has sought to make clear this, by asserting that it’ll certainly be recommending longer Reels simply the identical because it does shorter ones within the app.
As you possibly can see in these slides posted by IG, it’ll now suggest longer Reels in discovery surfaces, and be sure that longer clips get as a lot viewers potential as different posts.
As a result of as famous, Instagram’s recommendation, up until now, has been:
Which is why the growth of Reels, introduced late final week, was just a little bizarre.
However it’s all good, Instagram’s going to maintain exhibiting your longer clips to extra individuals, so you possibly can, and may publish longer Reels within the app. If you would like.
Although it nonetheless appears just a little unusual.
In Might final yr, at an Instagram creator occasion, Instagram’s group particularly famous that creators shouldn’t publish longer Reels as a result of individuals don’t like them, they usually typically see far much less engagement.
Which is why Instagram wasn’t recommending them in its discovery surfaces.
To make clear, up until final week, the utmost posting size for Reels created inside the app was 90 seconds, however you would additionally add longer clips captured by way of your digital camera roll. So whereas 3-minute Reels are new, you would really publish longer clips within the app beforehand.
Although Instagram repeatedly suggested towards it.
However now Instagram says that:
“Urge for food round long-form content material is altering, and we’ll proceed to enhance how reels are really helpful on Instagram.”
I imply, TikTok permits customers to publish longer clips, so it is smart that IG would additionally allow the identical, because it appears to scoop up TikTok cast-offs because of its uncertainty within the U.S.
However it’s a important shift, seemingly for no different cause than Instagram needs to make it so.
Both approach, you shouldn’t, theoretically no less than, see any attain impacts should you do select to publish longer Reels within the app. Although whether or not customers just like the format is one other query.
U.S. IG customers can now publish 3-minute Reels within the app.
