Instagram has added a brand new characteristic that can allow Reels creators to successfully construct their very own collection, through varied Reels clips, by linking Reels to at least one one other in-stream.
As you possibly can see on this instance, by utilizing the brand new “Hyperlink a reel” possibility inside the composer, you possibly can join up a number of Reels into an ongoing set. You too can join older Reels by tapping the overflow menu and deciding on the identical.
So now, when you have a number of clips on the identical matter, and also you need to lead your viewers by means of the sequence, you possibly can join them up inside the app, which is able to add a “Watch Half 2” (or no matter quantity within the sequence) to the underside of the clip.
Instagram says that this can allow expanded storytelling in short-format, whereas additionally giving creators one other means to arrange their content material, and information customers by means of associated clips.
Which, it’s additionally value noting, you possibly can already do on TikTok. TikTok gives simplified linking, in addition to its “Sequence” possibility that allows creators to construct a set of linked movies.
So like lots of Instagram options, it’s not totally new, however it’s new to IG, and it’ll present extra useful connection between associated clips.
Instagram says that this has been a much-requested characteristic, and it could possibly be a giant assist in driving ongoing engagement and viewership, and showcasing extra of your clips.
After all, you need to make certain your linked clips truly do relate to one another, in any other case you could possibly find yourself annoying your viewers by linking to unrelated content material. However it’s a great possibility, which could possibly be a worthwhile addition to your Reels technique.
Instagram says that Reels linking is being rolled out to all customers from in the present day.
