Whether or not TikTok will get banned within the U.S. or not, Instagram is actually making a flurry of strikes that seemingly align with making an attempt to current itself as the perfect different for customers.
In the present day, Instagram has formally introduced that customers can now create 3-minute Reels within the app, permitting some extra time to your short-form masterpieces.
As defined by Instagram chief Adam Mosseri:
“Beginning immediately, you’ll be able to add Reels to Instagram as much as three minutes lengthy. Now, traditionally, it’s solely been 90 seconds, and that’s as a result of we’ve wished to focus Instagram on short-form video, not on long-form video. However we’ve heard loads of suggestions from loads of you creators on the market that 90 seconds is simply too brief, so we’re hoping that upping that restrict as much as three minutes will provide help to inform the tales that you just actually wish to inform.”
However grasp on, didn’t Instagram simply inform us, like, a number of months in the past that movies longer than 90 seconds is a adverse for content material peformance?
Sure, sure it did:
In actual fact, Instagram has repeatedly instructed creators that posting longer Reels is a foul concept, together with this tip that it shared earlier this month:
So, I suppose, you’ll be able to submit longer Reels if you would like, however you most likely shouldn’t, primarily based on Instagram’s repeated recommendation?
In any occasion, Instagram has been experimenting with longer Reels for a while, with 10-minute Reels even examined with some customers.
So it’s not a brand new idea, whereas it might additionally higher align Reels with TikTok, which permits customers to submit longer movies in-stream. YouTube additionally formally prolonged the size of Shorts to a few minutes earlier this month, after saying it final yr, and on this sense, Instagram’s actually simply trying to transfer in step with the competitors, and allow extra inventive alternative for its customers.
However whether or not it’s best to do it, I don’t know.
All of it comes right down to the content material itself, and your viewers, and perhaps there may be extra alternative in longer clips than Instagram has beforehand seen.
However the present recommendation from IG is that you just shouldn’t submit Reels longer than 90 seconds.
However now, you’ll be able to. If you would like.
