Instagram’s making an attempt out a brand new approach to drive engagement along with your followers, with lockable posts, that may solely be unlocked with a code.
As you’ll be able to see on this instance from the Instagram Design profile, Instagram’s testing out a brand new locked put up format which prompts viewers to “Enter secret code” to view the content material.
Right here’s the way it appears to be like on desktop:
That may very well be a brand new approach to drive engagement inside particular segments of your viewers, like superfans who’ve obtained a code via no matter means you select. You might additionally use it to supply reductions to earlier clients, versus your entire followers, or present region-specific updates, along with your off-platform shopper particulars.
There’s a variety of ways in which model or creator profiles may use this, whereas common customers may additionally share extra focused, intimate content material for under sure followers or pals.
It’s much like the “Reveal” sticker that IG added for Tales final yr, which hides your Tales behind a blurred impact that may solely be lifted by sending the creator a DM.
That’s extra aligned with the rise of DM engagement within the app, and sparking extra messaging conversations.
This new variation leans towards the code being accessed individually from the precise put up, so it’s a distinct sort of engagement conduct that it’s encouraging. But it surely may present an identical impact, enhancing connection via interactive means.
It looks as if an fascinating experiment both manner, with a heap of potential use circumstances, which may very well be fascinating. But it surely’s not out there as but.
This seems to be a take a look at of the choice on one among Instagram’s personal accounts (which, as you’ll be able to see within the picture above, additionally features a take a look at of Meta’s Group Notes).
We’ve requested Instagram for more information on the take a look at, and any plans for a broader rollout, however they didn’t reply by publication time.
We’ll hold you up to date on any developments.
