Instagram is experimenting with a brand new design that will put extra emphasis on Reels, whereas additionally offering customizable feed choices for Reels show, in response to a submit on X by app researcher @howfxr.
This replace would allow extra particular person controls for in-app experiences, and additional emphasize Instagram’s shift in focus in direction of short-video content material. It additionally underlines why manufacturers want to think about this shift inside their IG content material strategy.
As these photos posted by @howfxr present, the up to date design would open to the primary Reels feed and would give customers entry to a brand new Your Feeds heart. Customers would be capable of go to this heart by tapping a brand new icon that’s positioned in the midst of the underside management panel.
When customers faucet by to this factor, they’ll be proven a choice of Reels feed choices, which they might additionally be capable of swipe by to entry.
These optionally available feeds embody Following, Associates, Newest and Saved, offering one other option to entry a broader number of Reels content material.
Customers would additionally be capable of select from Favorites and Recommended streams, giving them extra methods to devour Reels within the app.
The refreshed format would make sense, on condition that Reels is the place individuals now spend most of their time within the app.
Certainly, in late 2024, PPC Land reported that Meta stated customers have been sharing 3.5 billion Reels each day throughout Fb and Instagram, whereas 50% of all time spent on Instagram, at the moment, was devoted to Reels consumption.
I can solely assume that this has elevated since, placing extra emphasis on short-form video as the primary content material focus of the app.
On the identical time, Instagram chief Adam Mosseri has repeatedly assured customers that pictures stay an enormous a part of the Instagram expertise, and that the primary feed of normal posts is just not going away. However with Instagram customers spending far more time scrolling by Reels, it does appear considerably inevitable that the app will ultimately adapt to this shift.
Instagram has experimented with opening to the Reels feed up to now, for customers who spend extra time on Reels than the rest. However it hasn’t taken the plunge and made this the default essential feed as but.
That could possibly be coming, and this replace does appear to logically match with fashionable IG utilization and engagement.
