This warning is simply fallacious…
Advert set could get zero leads. We suggest attempting the next to keep away from getting zero leads: Develop your viewers.
You’ll have seen one thing prefer it associated to leads, conversions, or no matter else chances are you’ll optimize for.
The Drawback
The issue is that I noticed this warning in an advert set the place I used to be utilizing Benefit+ Viewers. Whereas the customized audiences I used have been small, that shouldn’t matter. These viewers are solely ideas earlier than Meta goes a lot broader.
That’s actually the entire level of Benefit+ Viewers. You don’t want to offer any ideas in any respect. However, you possibly can. The influence of these ideas could also be minimal because the viewers will ultimately be expanded.
There ought to by no means be a difficulty together with your viewers being “too small” except you considerably prohibit by location or age.
Outcomes
And guess what? Not solely did this advert set get leads, but it surely bought greater than 1,000 of them.
This advert set did extraordinarily effectively. Clearly, the small viewers suggestion doesn’t negatively influence efficiency.
Ignore It
My guess is that this warning is a carryover from unique audiences and it’s showing right here in error. It’s as if Meta’s system assumes that growth doesn’t apply, which is the one motive it ought to seem.
The warning has no worth and all it does is make advertisers assume they did one thing fallacious. I repeatedly hear from advertisers who don’t publish an advert set as a result of this warning seems and so they assume they should change one thing.
The primary factor to know is that this can be a mushy warning. Should you’re utilizing Benefit+ Viewers, simply ignore it and publish your advert set.
Hopefully somebody from Meta will see this video and repair this bug.
