On this video, I share an instance of the worth guidelines breakdown.
If you happen to’re not conversant in this characteristic, worth guidelines let you modify your bids on sure variables like age, gender, location, cellular working system, and now placement.
There’s a brand new reporting possibility in Advertisements Supervisor that gives extra perception.
The Breakdown
On the very backside of the breakdown menu is a checkbox for Worth Guidelines to assist see how and when guidelines have been utilized. This can be utilized for adverts and advert units solely.
When checked, Meta will generate separate rows for when worth guidelines have been and weren’t utilized.
Within the video, I shared an instance the place I used worth guidelines to regulate bids based mostly on age teams. I created worth guidelines for 2 teams: individuals 65+ and people 55 to 64.
Rows for this breakdown are generated for “uncategorized” and the principles used. In my instance, the uncategorized row signifies that that is when worth guidelines didn’t affect bids for individuals underneath the age of 55.
The following two rows characteristic lengthy IDs that signify the rule that have been utilized. I’m undecided if that is intentional, nevertheless it makes it troublesome to learn. If you happen to hover over them, you possibly can see particularly what rule it’s.
In my case, this breakdown confirmed that reducing the bid by 50% clearly did affect finances distribution to individuals over 65.
What’s Your Expertise?
Are you utilizing worth guidelines? What outcomes are you seeing?
