Over the previous few years, TikTok has been trying to make live-stream procuring occur, by following the identical roadmap that it did with the native model of TikTok in China, which now generates the vast majority of its income from in-app product gross sales.
TikTok’s hoping that it could replicate that success with Western customers. And whereas the take-up of stay procuring hasn’t been as speedy on TikTok, there are indicators that customers are warming to its procuring streams.
Final yr, for instance, TikTok noticed a 3x enhance in gross sales on Black Friday, with live-stream gross sales, particularly, driving vital curiosity. TikTok’s additionally says that in 2024, over 100 million creators went stay within the app.
So there’s clearly a stage of curiosity. So must you even be contemplating TikTok live-streams in your social media advertising strategy?
If that may be a consideration, then this infographic is price a glance. TikTok has a variety of overviews of its methods and processes, together with an instructional element on live-streaming particularly. This part, which we’ve summarized into the under graphic, appears at what you should keep away from when streaming, to keep away from a penalty.
Primarily, you may’t have static, non-engaging streams.
Fairly simple, nevertheless understanding the specifics might provide help to formulate a simpler TikTok live-stream technique.
You may be taught extra about TikTok live-streaming right here.
