If you happen to handle adverts for others, just be sure you’re arrange the precise approach.
Let’s talk about…
Companion
You and your consumer ought to have your individual Enterprise Portfolios (previously Enterprise Supervisor). The consumer ought to add you as a accomplice.
That consumer ought to then provide you with entry to the next (the place relevant):
- Fb web page
- Instagram account
- WhatsApp and Commerce accounts
- All energetic knowledge units, together with the pixel
- Customized conversions
- Customized audiences that you could be want to make use of
- Advert account (if attainable)
Ideally, your consumer will share their advert account with you so that you simply’ll get historical past on campaigns run earlier than. If that’s not attainable, create a separate advert account for every consumer. Meta requires all purchasers to be managed individually.
Why?
You must solely be added as an individual should you’re an worker. Don’t get added as an admin should you’re consulting for one more enterprise. This creates publicity for you, your consumer, and probably your different purchasers that you don’t want.
You don’t know what your consumer has completed previously. They could have violated guidelines. They could additionally violate guidelines with their web page whilst you’re working with them. Getting added as a accomplice creates a buffer that ought to defend everybody concerned.
Are you arrange this manner?
