I’m an enormous fan of viewers segments as a result of they add useful particulars to advert reporting. Even when utilizing algorithmic concentrating on, you possibly can breakdown outcomes by…
- Engaged Viewers
- Present Clients
- New Viewers
However one thing went horribly unsuitable starting round January sixth.
What Occurred?
I used to be seeing a really excessive share spent on “Unknown” with little or no on Engaged Viewers and Present Clients.
The existence of Unknown often means an issue along with your viewers segments. Right here’s how Meta defines it:
Your advert was delivered to some folks whereas your current buyer phase was nonetheless empty.
However that’s not what was taking place right here. I don’t understand how widespread this problem was, however others had been working into this, too.
Is it Mounted?
Fortunately, it lastly seems to have been fastened through the day on January 14th (although it’s presumably not fastened for everybody). Sadly, Meta hasn’t fastened the damaged information from the earlier week or so, nevertheless it’s good to have this again.
Hopefully it’s fastened for good as a result of viewers segments are tremendous helpful. Did you’ve got this problem too?
