Meta is offering a brand new option to handle frequency when working Consciousness campaigns.
Let’s focus on…
Frequency Management
This replace applies to once you use the next settings…
1. Public sale Shopping for Kind.
2. Consciousness Marketing campaign Goal.
3. Efficiency Purpose: Maximize attain of adverts.
When you’ve got this replace, you will notice a brand new part for Frequency Management with an possibility for Goal Frequency:
Goal frequency helps you set how typically individuals see your adverts every week and may help you attain your meant viewers on the frequency you’ve set.
Goal Frequency
In the event you’ve ever used the Attain and Frequency or Reservation shopping for sort, you’e seen this earlier than. It’s been round for greater than a yr (I wrote about it final October), however now it’s coming to Consciousness campaigns utilizing the Public sale shopping for sort.
Up till now, you’ve solely had the choice of a Frequency Cap, which has been round since no less than 2016 (I wrote about it then!). This set a most variety of instances you need to attain individuals. This selection stays obtainable.
Goal Frequency means that you can set a mean variety of instances you’ll attain individuals, so you’ll be able to nonetheless go over that quantity for some individuals.
Restrictions
Notice that Goal Frequency is just obtainable when utilizing lifetime budgets for campaigns which can be 7 days or longer.
You can also’t use this with bid controls.
These restrictions don’t exist for Frequency Cap.
This alteration is rolling out so it’s possible you’ll not have it but.
NOTE: Frequency Management can be coming to Engagement campaigns when the efficiency purpose is ThruPlay. I’ve a separate video approaching that.
