Flip off feedback on advertisements?
Meta’s made a number of bulletins about new options throughout Promoting Week 2024. That is considered one of them.
The place to Discover It
On the backside of your advert set, underneath Placements, click on See Extra Choices.
In case you have this replace, it can seem underneath Stock Filter.
New: Management feedback in your advertisements. Now you may flip off feedback for all Fb and Instagram feed advertisements in an advert set.
You’ll have two choices:
Meta says that Remark Controls are presently obtainable to a restricted variety of companies, they usually’ll take a look at and iterate earlier than rolling it out extra broadly.
Ought to You Use This?
You in all probability don’t have this but, however do you have to use it whenever you do?
On the floor, it sounds superior. It’s a function that’s been requested repeatedly through the years. You not must take care of trolls and spam feedback. No extra replying, hiding, reporting, and deleting.
However, Meta makes use of feedback as a sign for advert high quality. Engagement drives virality. Turning feedback off will seemingly drive up prices.
Whereas this may make sense in a small minority of conditions, use it as a final resort. The hazard is that advertisers will flip off feedback out of laziness. Don’t let that be you.
Do you’ve this? Will you utilize it?
