Right here’s a great way to verify your outcomes…
For those who really feel that Advertisements Supervisor is overcounting or undercounting conversions, otherwise you simply need a extra exact measurement, that is what I usually do.
The precise examples after I’ve carried out this are after I’ve run exams of focusing on. I created a number of advert units and wished to see which method led to essentially the most outcomes. However, I didn’t need to merely take Meta’s phrase for it.
Whereas I did this to check focusing on, you could possibly technically do it for any scenario once you need to improve your confidence within the reported outcomes. It’s an excellent secondary backup.
What to Do
Create a singular touchdown web page to your promoting. The primary factor is that the touchdown web page isn’t in any other case publicly accessible (it might be a reproduction of your regular touchdown web page). Use a kind on that touchdown web page (for buy or leads) that’s solely used for these advertisements. Then guarantee that those that convert get a particular tag. How that is carried out will rely on your CRM.
Most not too long ago, I did this when testing three completely different focusing on strategies when driving folks to a lead magnet (I additionally used this method right here). Every advert set used completely different focusing on. The advertisements inside them despatched folks to a special touchdown web page (one in every of three that seemed the identical however had a special kind).
I used to be then capable of run a report in my CRM to verify the variety of conversions that got here by means of every kind and web page. Regardless that there’s the opportunity of together with the random natural conversion, that is uncommon, and I’d argue that these are price counting anyway.
Regardless, I’ve discovered it to be extra exact than Advertisements Supervisor. It’s simply good observe to have a backup methodology for confirming outcomes.
That is my desire. It might be somewhat further work, but it surely offers me outcomes that I belief.
