Everyone knows by now that remarketing occurs naturally when utilizing Benefit+ Viewers or going broad with authentic audiences. However we underestimate simply how a lot remarketing is going on.
Let me clarify…
Viewers Segments
We outline our engaged viewers and current prospects viewers segments inside Promoting Settings utilizing customized audiences.
However you possibly can’t use customized audiences to your Fb and Instagram followers or engagement together with your adverts.
My viewers segments are outlined with web site and buyer checklist customized audiences.
Extra is Occurring
Let me present you one thing…
I’m working advert set utilizing authentic audiences and focusing on remarketing teams (no growth). Along with web site and buyer checklist customized audiences, I’ve included my Fb and Instagram followers.
Once I do the breakdown by viewers segments, a big portion is devoted to New Viewers. These would come primarily from my followers.
What it Means
Hold this in thoughts that these individuals aren’t included within the viewers segments. We gained’t know precisely how a lot remarketing occurs naturally that might attain these teams. It might be so much or a bit of.
However it is a reminder that, by definition, Meta will prioritize pixel historical past, conversion information, and PRIOR ENGAGEMENT WITH YOUR ADS when utilizing Benefit+ Viewers.
