Generative AI is altering search habits, with 20% of individuals altering their major search platform over the previous 12 months, and 78% of net customers at the very least attempting out gen AI search.
Mix that with the presence of AI chatbots, and AI search summaries, like those who now seem on most Google searches, and you may assume that these generated outcomes are going to play a a lot greater half within the discovery course of transferring ahead.
So what does that imply for search engine marketing, and the way you make sure that your model continues to seem in related search outcomes, as habits evolve and shift?
This guidelines from SEMRush could assist, offering some sensible recommendations on how one can align your search engine marketing efforts with AI-discovery discovery.
That is an evolving space, with many components nonetheless in growth. However these pointers might assist you make sure that your net pages stay related, and proceed to drive site visitors.
