One of many advantages of Benefit+ Procuring Campaigns is that it’s streamlined and hands-off. I assume whether or not you think about this a profit depends upon the way you view that lack of advertiser management.
However one space specifically may be a difficulty…
Customized Viewers Exclusions
Advertisers have just about no skill to regulate the concentrating on. Extra particularly, there’s no solution to exclude customized audiences.
The shortage of concentrating on management is usually okay, however you’ll be able to’t exclude the individuals who purchased the product that you just’re promoting. Whereas which will work for merchandise that may be bought repeatedly, what about merchandise that may solely be bought as soon as?
Solely Dangerous Options
The Current Buyer Funds Cap isn’t an awesome answer.
You would set that at 0%, for instance. However, when you might need to exclude the individuals who purchased that product, you in all probability don’t need to exclude all prospects. Present prospects who purchased different merchandise will be the people who find themselves almost certainly to purchase.
Customizing the Current Prospects viewers section on the account degree is a horrible answer, too.
I’m amazed once I see individuals mentioning this as an possibility. Altering your Current Prospects viewers section primarily based on what campaigns you’re working isn’t in any respect how that characteristic is supposed for use.
Am I overthinking this? Does Meta determine it out and keep away from losing your funds?
