This drives me loopy…
There’s an enormous labeling and language drawback with promoting, and it’s all Meta’s fault. It doesn’t matter if I’m speaking to a brand new advertiser or a seasoned veteran.
Let’s focus on…
The Labeling Downside
Advertisers use the phrases Benefit and Benefit+ interchangeably. I all the time have to ask clarifying questions in order that I do know what they’re speaking about.
Advertisers will merely say “I’m utilizing Benefit+ for this” or “I’m utilizing Benefit for that.”
Does that imply you’re utilizing Benefit+ Buying? Benefit+ Viewers? Benefit Detailed Focusing on or Benefit Lookalike?
It issues.
I discover that normally, advertisers merely don’t know. They aren’t completely positive. They don’t know the distinction.
It’s irritating, and it’s not their fault. Meta has determined to call no less than a dozen options with the Benefit and Benefit+ labels.
This makes it tougher for folks to study promoting, not simpler. And it makes it tougher for me to assist them.
