Am I overthinking this?
Somebody requested me a query about click on attribution not too long ago, and after happening the rabbit gap of Meta’s official documentation, I can’t reply it with 100% certainty.
Let’s talk about…
The Query
As you recognize, Meta makes use of click on and look at attribution, so conversions are reported by default that occur inside 7 days of clicking or 1 day of viewing your advert.
However does that click on must be on a hyperlink to your web site?
Reflexively, I mentioned sure. That appears moderately apparent. However then I checked Meta’s documentation for validation and I can’t discover something conclusive.
Meta’s Documentation on Attribution
Right here’s Meta’s brief definition of click on attribution:
Click on-through attribution: An individual clicked your advert and took an motion.
After all, it’s technically known as “click-through attribution,” so that ought to imply… by means of to your web site, proper??
Nonetheless, I wanted that spelled out clearly. It has to say it someplace. However, I’ve gone by means of web page after web page of Meta’s documentation, and there’s no point out of clicking by means of to your web site.
What it May Imply
It feels implied, but it surely’s ambiguous. Meta doesn’t say that it ONLY contains clicks on hyperlinks to your web site. It doesn’t record out the sorts of clicks that depend. And it doesn’t say that it contains all sorts of clicks.
If we’re to be literal primarily based on this info, it may imply clicking a video to view it with out clicking the CTA button to your web site. If that individual transformed throughout the attribution setting, that might be thought-about a click-through conversion.
Till now, I might have thought-about {that a} view-through conversion, assuming they transformed inside a day. If it’s not, that breaks my mind a bit.
I’m not prepared to alter my interpretation at this level, however it might be useful if Meta supplied clarifying language.
What do you suppose?
