DMA Area and Comscore Markets Geographic Breakdowns


DMA Region and Comscore Markets Geographic Breakdowns

Breakdowns can help you uncover useful info in your outcomes by creating rows by varied classes like demographics, time, location, and geography. However there are two geographic breakdowns in Adverts Supervisor which can be disabled by default.

Right here’s how one can allow them…

Allow New Breakdowns

Inside Adverts Supervisor, go to the breakdown dropdown menu.

Breakdown in Ads Manager

Scroll right down to Geography, and you might even see two grayed out choices:

  • DMA Area
  • Comscore Markets

Geographic Breakdowns

Each signify media markets within the US. So an instance may be Los Angeles, which would come with each town and the encompassing space.

These breakdowns should not on by default and also you’ll must allow them. All it is advisable to do is click on the + button to show them on.

Enable Geographic Breakdowns

That’s it. No different steps or approval course of. However the information you get shall be from that time ahead, normally starting with the next day.

Beforehand Enabled

What’s attention-grabbing is that DMA Area was once an possibility that was enabled by default (I coated it right here). Sooner or later, Meta determined to solely make these two obtainable if advertisers explicitly requested for them.

Are you utilizing these breakdowns?

The submit DMA Area and Comscore Markets Geographic Breakdowns appeared first on Jon Loomer Digital.

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