Distinctive conversion metrics are going away…
Meta introduced the deprecation of greater than 130 metrics measuring distinctive actions, largely associated to conversions.
Per the announcement:
We might be deprecating 100+ distinctive metrics from the Adverts Insights API, impacting the API’s unique_actions and cost_per_unique_action_type fields, on October 30, 2024.
What Are Distinctive Metrics?
Default reporting for a purchase order in Adverts Supervisor isn’t distinctive. One distinctive particular person may carry out two separate buy transactions. Or you possibly can have 100 whole conversions however 90 distinctive.
Whenever you customise columns in Adverts Supervisor, you’ll be able to examine a field so as to add a column for distinctive conversion metrics. My interpretation is that this feature might be impacted.
These distinctive metrics might be eradicated from the Adverts API on October thirtieth. Presumably, we’ll see these go away Meta’s native interfaces, too.
Meta says this received’t have an effect on distinctive metrics for Hyperlink Clicks, Outbound Clicks, Messaging First Reply, or Messaging Connection.
Substitute?
One potential alternative for a few of these metrics might be First Conversion reporting whenever you examine attribution.
They will not be precisely the identical, however the restrict leads to the same manner.
Do you utilize distinctive metrics?
