It’s official, distinctive conversion occasions are discontinued.
Efficient October thirtieth, Meta deprecated distinctive conversion metrics from the Adverts Insights API.
What it Means
We’ve recognized about this since August. After I wrote about it then, I assumed we’d see this influence the conversion occasions columns in Adverts Supervisor. And now that is confirmed.
Beforehand, while you added columns in Adverts Supervisor, there have been the next checkboxes for normal occasions:
- Whole
- Distinctive
- Worth
- Price
- Distinctive Price
Right here’s an instance…
However now you’ll solely discover three:
It possible seems like this for you, too…
Replacements?
I don’t understand how typically advertisers used these anyway, and I didn’t discover they labored constantly.
An apparent substitute is First Conversion reporting, which can be why distinctive metrics had been deprecated within the first place. If you evaluate attribution settings, you may have the choice to view solely the primary conversion reported (by default it’s All Conversions).
Whereas this isn’t precisely the identical as distinctive conversions, the distinction is minimal. First Conversion cuts out the additional occasions, which frequently solves issues while you really feel reporting is inflated.
