I had a marketing campaign that generated some fairly wonderful outcomes.
- Quantity Spent: $14.54
- Purchases: 29
- Value Per Buy: $.50
- Conversion Worth: Over $13,000
- Return On Advert Spend: Over 900
Sounds loopy, proper? Yeah, it’s. As a result of it’s faux. Right here’s what occurred…
The Clarification
As a lot as I wished to take credit score for these outcomes, I instantly knew what occurred. This marketing campaign was working whereas I used to be making updates to my buy affirmation pages. A lot of them.
As a result of I’m an everyday customer to my very own web site, my advertisements had been proven to me. And since my advertisements had been proven to me, each time I loaded a affirmation web page, it fired my buy occasion and a conversion was attributed to my advert.
Whereas this instance of inflated outcomes was simple to identify, it’s not all the time so apparent. When you’ve got outcomes which you can’t clarify, it’s typically resulting from inner admin site visitors. If it’s not you, it may very well be somebody in your group.
You might be prone to see your individual advertisements. It doesn’t matter that you don’t click on them. Should you’re loading affirmation pages on that very same day, conversions can be attributed to your views.
Your Job
This isn’t Meta dishonest. It’s attribution working precisely the best way it ought to, however a bizarre case that can throw off outcomes.
It’s your job to both forestall or detect it.
