This grid will assist…
Nearly each advertiser will get this unsuitable, so I wished to create a reference that might make it simpler.
Revered vs. Expanded Confusion
The commonest level of confusion is about when your concentrating on inputs are revered and after they’re not.
In different phrases, there are occasions when your inputs are used as tight constraints. Meta will respect these inputs. And there are different occasions when your concentrating on inputs are solely seen as solutions or the viewers is expanded.
Far too typically, advertisers change from Benefit+ Viewers as a result of they suppose they’ve extra management with authentic audiences. That’s typically not the case.
The Grid
I created this grid as a simple reference. It appears on the following concentrating on inputs:
- Minimal age
- Most age
- Gender
- Location
- Customized audiences
- Customized viewers exclusions
- Lookalike audiences
- Language
- Detailed concentrating on
It then highlights whether or not every of these inputs is revered, a suggestion, or expanded relying in your setup.
I embrace each state of affairs based mostly on efficiency aim for Benefit+ Viewers or authentic audiences. Whereas all efficiency objectives are handled the identical for Benefit+ Viewers, there are three completely different situations when utilizing authentic audiences.
Try my weblog submit for extra particulars about these variations. Bookmark it!
