Circumventing Methods and Evading Enforcement are two of the most typical causes we see advertisers get adverts rejected and advert accounts shut down. They’ll additionally result in essentially the most extreme punishment.
Let’s talk about…
Circumventing Methods
Are you circumventing programs?
Right here’s how Meta defines it:
Advertisers can’t run adverts that purposely keep away from or bypass our overview course of. This consists of methods which will cover an advert’s content material or vacation spot web page.
Listed here are some examples that Meta gives:
- Restrict Meta’s entry to guage the vacation spot web page utilized in adverts, comparable to by means of cloaking
- Use unicode characters or symbols in advert textual content with the intent to obfuscate phrases or phrases
- Obscure photos in adverts to avoid our overview course of
Don’t try this.
Evading Enforcement
Evading Enforcement is usually seen as an extension to Circumventing Methods that we see as nicely. Meta defines it this fashion:
Advertisers should not evade or try to evade our overview course of and enforcement actions. If we discover that an advert account, Web page, person account or Enterprise Account is evading our overview course of and enforcement actions, an advertiser might face promoting restrictions.
Listed here are some examples:
- Create and run the identical or comparable policy-violating adverts throughout a number of enterprise belongings to evade overview processes.
- Run adverts that haven’t any clear enterprise targets throughout a number of enterprise belongings to evade overview processes.
And a giant one…
3. Try and create new enterprise belongings after Meta restricted enterprise belongings beforehand for coverage violations.
We see this quite a bit. Advertisers get an advert account shut down, so that they create a brand new one and attempt to maintain doing the identical factor that obtained them shut down within the first place.
That’s Evading Enforcement, and you must count on the hammer. As a substitute of getting a single advert account shut down, punishment will probably spill over to your private account and Enterprise Supervisor.
And that is the place advertisers will find yourself with no additional appeals or choices.
