Advertisers are reporting seeing completely different choices underneath a brand new artistic breakdown. I’ve recorded separate movies on the breakdown choices for Versatile Format and Picture Technology.
However a small share of advertisers are seeing a 3rd choice: Associated Media.
What’s Associated Media, and the way would this new breakdown apply?
What’s Associated Media?
When you’ve got it, right here’s how Associated Media works. While you create a brand new advert, media from an present advert set could also be advisable. Right here’s how Meta explains it:
For instance, whenever you create a brand new advert set utilizing media A that options wi-fi earbuds, associated media might recommend including media B, C and D out of your at present energetic advert units that additionally promote the identical product.
Who’s Eligible?
Presently, solely advertisers who “regularly use Benefit+ Inventive” are eligible to make use of Associated Media. That doesn’t imply that if you happen to use Benefit+ Inventive, you routinely have it (I don’t). And it’s not clear to what extent you’ll want to use Benefit+ Inventive to be eligible (I don’t flip all choices on).
It’s essential to use single picture or video advertisements, and also you’ll see Associated Media inside your previews. You’ll then have the ability to individually choose or deselect advisable media, or toggle it off totally.
Observe that Associated Media solely pulls over the picture or video asset, not the textual content or URL, from the present advert set. So whenever you use Associated Media, you may have a number of photos or movies for a single advert. Form of like Versatile Format.
The Breakdown
However how did that associated media carry out? That’s the place this new breakdown comes into play. It should separate your unique media from the associated media used.
Though, it will not be separated totally. Right here’s how Meta explains it:
While you use associated media, you may view separate efficiency metrics in Adverts Supervisor: one exhibiting how the unique artistic carried out and one other exhibiting how the unique and associated property carried out collectively.
Until that is poorly said, you received’t have the ability to fully isolate efficiency of the associated media from the unique media, although it is best to have the ability to infer it.
It’s good to see Meta proceed so as to add again some transparency to reporting.
