Yeah, this isn’t what I believed this was…
For those who use Versatile Format, you’ve by no means had perception into how your photos or movies had been used. The breakdown by dynamic inventive aspect by no means labored. So that you both didn’t use Versatile Format otherwise you simply lived with these points.
However Meta lately rolled out a brand new inventive breakdown for versatile format.
Like many advertisers, I assumed this might generate separate rows for every inventive used. Sadly, it’s an enormous disappointment.
What it Truly Does
I lastly have this breakdown. When chosen, I don’t get these anticipated rows. As a substitute, I solely get rows for carousels, single media, and unknown.
I’m unsure why there can be unknown. However that’s not even the largest challenge right here. Meta solely supplies knowledge on when ANY single inventive was used or when all of them had been mixed right into a carousel.
There’s no details about which particular photos or movies. And that’s simply not very useful.
What Have been You Anticipating?
I truthfully don’t care that a lot about having this info. I’ve used Versatile Format this lengthy with out having it.
However I assumed that the breakdown would lastly make clear this. And lots of advertisers who need that info had been hoping for this, too.
